Costa coffee brand from British firm Whitbread was bought by which company?
options
1) Coca cola
2)pepsico
3)nestle
4)none of the above
answer
1) Coca cola
Other details
Coca-Cola is hoping to give itself another caffeine-fueled boost.
The company said it will buy the Costa coffee brand from British firm Whitbread for 3.9 billion pounds (USD 5.1 billion) in cash.
Costa is Britain's biggest coffee company, with over 2,400 coffee shops in the UK and another 1,400 in more than 30 international markets.
The deal, expected to complete in the first half of 2019, plugs a big hole in Coca-Cola's portfolio, giving it a presence in one of the few beverage markets it doesn't currently contend in. It could potentially provide stiff competition to the likes of Starbucks.
Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand, said James Quincey, Coca-Cola President & CEO.
In the year to March, Costa made an operating profit of 123 million pounds on sales of 1.29 billion.
The deal represents a big return to Whitbread, which bought Costa in 1995 for 19 million pounds. Since then, Costa has grown from just 39 shops.
In recent years, Whitbread has invested heavily in Costa's expansion overseas, but had been looking to siphon off the business to generate funds for the expansion and for its other business, the budget hotel chain Premier Inn.
Whitbread will use a "significant majority" of the net cash proceeds around 3.8 billion pounds after taking into account such things as transaction costs returning cash to shareholders. Some will be used to pay down debt and to make a contribution to the pension fund.
Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.
Introduced: 8 May 1886
Costa Coffee is a British multinational coffeehouse company headquartered in Dunstable, Bedfordshire, and a wholly owned subsidiary of Whitbread. It is the second largest coffeehouse chain in the world, and the largest in the UK.
Parent organization: Whitbread
Headquarters: Dunstable, United Kingdom
CEO: Christopher Rogers (Jul 2012–)
Founded: 1971, London, United Kingdom
Founders: Sérgio Costa, Bruno Costa
options
1) Coca cola
2)pepsico
3)nestle
4)none of the above
answer
1) Coca cola
Other details
Coca-Cola is hoping to give itself another caffeine-fueled boost.
The company said it will buy the Costa coffee brand from British firm Whitbread for 3.9 billion pounds (USD 5.1 billion) in cash.
Costa is Britain's biggest coffee company, with over 2,400 coffee shops in the UK and another 1,400 in more than 30 international markets.
The deal, expected to complete in the first half of 2019, plugs a big hole in Coca-Cola's portfolio, giving it a presence in one of the few beverage markets it doesn't currently contend in. It could potentially provide stiff competition to the likes of Starbucks.
Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand, said James Quincey, Coca-Cola President & CEO.
In the year to March, Costa made an operating profit of 123 million pounds on sales of 1.29 billion.
The deal represents a big return to Whitbread, which bought Costa in 1995 for 19 million pounds. Since then, Costa has grown from just 39 shops.
In recent years, Whitbread has invested heavily in Costa's expansion overseas, but had been looking to siphon off the business to generate funds for the expansion and for its other business, the budget hotel chain Premier Inn.
Whitbread will use a "significant majority" of the net cash proceeds around 3.8 billion pounds after taking into account such things as transaction costs returning cash to shareholders. Some will be used to pay down debt and to make a contribution to the pension fund.
Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.
Introduced: 8 May 1886
Costa Coffee is a British multinational coffeehouse company headquartered in Dunstable, Bedfordshire, and a wholly owned subsidiary of Whitbread. It is the second largest coffeehouse chain in the world, and the largest in the UK.
Parent organization: Whitbread
Headquarters: Dunstable, United Kingdom
CEO: Christopher Rogers (Jul 2012–)
Founded: 1971, London, United Kingdom
Founders: Sérgio Costa, Bruno Costa
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